Your Brand MattersThe idea of the brand is central to marketing, That is why many of our clients ask us to work with them to get their branding right.Most of us use the term ‘brand’ in everyday conversation.But it can be misdefined. Many companies also find it difficult to pin down the nuts and bolts of their own brands
Star Platforms is an exciting new powered access company that wanted to make a bold entrance to the plant hire world.The company, based in Hertfordshire, wanted a strong, instantly-recognisable brand to help them establish their profile in a highly competitive market.Star Platforms’ management team turned to matm, which has a great deal of experience in the plant hire market, to create its brand identity.
Google webmaster and trends analyst Gary Illyes has said Google is going to split its search index in two. In future, it will have a rapidly updated mobile index and a less frequently updated desktop one.This could have potentially big implications for your website, if it isn’t optimised for mobile searches.
The strong possibility that Leicester City will win the English Premier League title is one of the biggest stories in world sport.Around the globe, journalists and sports fans are marvelling at the team's achievements.The furore around their success is also a lesson in the power of storytelling - and how people and organisations can gain much more recognition if they can tell stories about their achievments.
Building relationships with customers is essential in business, and devices for doing that include eshots, or PDF newsletters.Winning a new customer can take a good deal of energy, so it stands to reason that you'd want the customer to like you, understand fully what services you can offer, and to recommend you to their contacts.
Yes, it’s that time of year again. As the embers are being extinguished on the bonfires, some of the UK’s largest retailers begin the roll out of their Christmas TV adverts. The anticipation of these festive adverts now fill our news programs and newspapers at this time, partly as a nod to huge sums of money invested. Retailers plunge seven figure values in the making of their mini masterpieces and purchase airtime of between 4 to 8 times that value.