Aside from being a graphic designer, Brooklyn based artist Dana Tanamachi is becoming increasingly recognised as a custom chalk letterer. Dana has been commissioned by clients such as Rugby Ralph Lauren, Google and Adidas – and we think that her work is striking enough to warrant a ‘we’re loving that!’ So, see what you think – and if you want to see some more of her work, then visit www.danatanamachi.com

Banner for Kings County Jerky Co; drawn on chalk fabric.

The Wes Anderson, Brooklyn

Custom piece for a wedding reception

Wine label that Dana created for Nagging Doubt Wines; Art Direction by Bernie Hadley-Beauregard & Laurie Millotte of Brandever.

Oncology Systems Limited, in Shrewsbury, which specialises in portable body scanning machines, asked Lindsay Crayton here at matm to design a new logo.

One of her first concepts was a generic body shape made up of different shaped dots to symbolise the scanning process – and Dotty Man was born.

The final logo was a simple and stylish wave shape,  also representing the scanning process, that was used across OSL’s product range.

But Dotty Man was just too good looking to dump (though, we know looks aren’t everything) and he’s now strutting his stuff in a range of promotional material including a new exhibition stand and brochure, also designed by Lindsay.

At matm we believe attention to detail is everything in a new identity.

RedHector, a building, renovation and handyman company in London, approached marketing, design, web and PR company matm, at Jackfield near Telford, Shropshire, to create a logo for the start-up business.

Designer Tom Blockley created a bespoke logo, drawing inspiration from the owner’s red setter dog – yes, you’ve guessed it – called Hector.

A side on profile of the dog provided a sketch visual and then developed into a classic shape that would be memorable and instantly recognisable to new and existing clients.  The bespoke elements were created to give the typeface its unique identity.

So, the attention really is in the detail on this logo: bespoke typeface, handcrafted graphic & perfectly proportioned exclusion zones to give the maximum impact in any design.

matm is currently developing RedHector’s new website. In the meantime, why not visit (and like) RedHector on Facebook?

There are simple things we can all do to help give us a healthier and happier life – and matm has developed a brand design to show just what those things are.

matm has been working with NHS Telford and Wrekin’s Health Promotion Team to create High Five – which promotes the five main things we can all do to be more healthy and happy.

The clear and colourful brand design reflects five ways we can all make a difference:

• Connect
• Be active
• Take notice
• Keep Learning
• Give

Tom Blockley, one of the graphic designers at Shropshire marketing, design, web and PR firm matm, says: “The brand and logo design process is an enjoyable and creative one. We work very closely with the client, listen carefully to what they require and the campaign objectives.”

High Five will show how you think about and do the small things everyday can help you to feel good about yourself, appreciate what matters to you and get the most out of life.

The Five Ways branding is due to be rolled out across a range of promotional media including print, web, social media and video over the coming weeks and months, helping health promotion professionals to join together all the support services they provide.

Five ways for a healthier, happier life. It’s simple, quick and it works. Try it for a week and see if you notice a difference. . . what have you got to lose?

Oh, and if you want matm to make a difference for you, we’d love to hear from you!