Oncology Systems Limited, in Shrewsbury, which specialises in portable body scanning machines, asked Lindsay Crayton here at matm to design a new logo.
One of her first concepts was a generic body shape made up of different shaped dots to symbolise the scanning process – and Dotty Man was born.
The final logo was a simple and stylish wave shape, also representing the scanning process, that was used across OSL’s product range.
But Dotty Man was just too good looking to dump (though, we know looks aren’t everything) and he’s now strutting his stuff in a range of promotional material including a new exhibition stand and brochure, also designed by Lindsay.












